Letter from the Publisher

Welcome to the Modlife, Inc. blog!

When it was first suggested to me to start a blog I thought, "Yeah, right, like I've got nothing else to do... blogs are self-serving pastimes for people with too much time on their hands and no one reads them anyway." I mean, seriously, all the time I spend on a computer I never read anyones blog. I do research, catch up on the news, browse ebay, sometimes craigslist, surf youtube and read endless mundane updates of friends on facebook - but never waste my time reading a blog.

So why write one? Well, there's a great deal of information that I have learned over the past few years as a dealer in Mid Century Modern furnishings that I want to document and share. but I'm not referring to the information we can all find on websites like Architonic, Design Within Reach or from the trades. All good resources, by the way - I've learned much myself from them. I'm interested in the less iconic underdogs.. the b-sides of modernism that we don't see in catalogues or in the homes of the new modern enthusiasts who are craving Eames lounge chairs and Saarinen tables. Don't misunderstand me. I love those items too. They are classics and I have them in my home as well. But there is little to teach and nothing more to learn about these standards.

So I will introduce to you what in modern design excites me. Documented, research and plucked from photo archives, I will feature modern furnishings and objects that you may never have seen or have but knew nothing about, but, hopefully will come away with an understanding and appreciation. And, just to keep myself from being too dry and preachy, I will stir in some pop culture moments in the mid-20th century history, just to add some vintage modern flavor.

I hope you enjoy the blog and visit our store and website. Thanks for reading.

Robert Zizzo
owner,
Modlife, Inc.
www.modlifehome.com